Consumer Engagement (CE) — building long term sustainable relationships with your consumers, trust, and communities and networks of users — is the holy grail of brand management. The Internet and digital media, in general, is impacting every aspect of Consumer Engagement. Powerful new tools, including digital video, social media, mobile devices and tablets, in-game advertising, content marketing, and gamification have empowered both brands and their consumers. As we move from an analog to digital culture and from mass communication to a more personalized approach to Consumer Engagement, it is essential that brand marketers embrace all of the online resources available to them to market their products and services to their consumers most efficiently. Brand Innovators Consumer Engagement will provide brand marketers, from Fortune 500 and other leading brands, with an important forum to share success stories and best practices about what’s working in Consumer Engagement.
Come join us at Zynga, 699 8th Street, San Francisco, CA 94103. Click here for directions.
“I was honored to be invited to deliver the opening keynote at the first Brand Innovators Summit in San Francisco. I enjoyed sharing Visa’s best practices on social commerce and hearing feedback from fellow brand marketer peers.”
— Kevin Burke, Chief Marketing Officer – Core Products, Visa
“As a Marketer we have so many options available for connecting with our consumers today. I look forward to having a day to discuss how we can best focus the potential of Big Data on creating value for our consumer through improved Marketing ecosystems and execution. There is so much to learn and understand about this space and it is always nice to connect with other Marketers to share thoughts and ideas. I look forward to participating.”
— Aaron Fetters, Director, Insights and Analytics Solutions Center, Kellogg Company
“In a sea of conferences fueled by pitches disguised as insight — brand innovators provides a respite where client-side peers can go to learn, refuel and be a part of a community. It’s been a long time coming.”
— Jordan Corredera, VP Digital, Carnival Cruise Lines